BlackPink’s comeback is compared by industry experts to Marvel’s AVENGERS strategy, where individual members launched solo projects before reuniting for a larger, highly anticipated event. “Each member’s solo expansion has only strengthened anticipation for their reunion,” highlighting their growth as artists and reinforcing their status as global icons.
Their return is expected to showcase their growth both as musicians and global influencers, reinforcing their status as one of the most impactful acts in the industry today:
BlackPink’s return is also welcome news for the K-pop market, where album sales have recently shown signs of slowing. Industry insiders believe that the group’s comeback will increase global attention on K-pop and bring renewed energy to the market.
A representative from a music agency stated, “When long-established groups leverage their content and dedicated fanbase, it revitalizes the industry as a whole. This year features a mix of rookie and veteran groups, and BlackPink’s comeback is expected to have a ripple effect, benefiting other artists as well.”
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